Framework for Success

Storefront awnings offer both practical and aesthetic purposes. For the store brand, awnings represent an opportunity to brandish the stores' colors, enhancing the exterior and making the store more appealing. They are a great way for businesses to establish themselves from the neighboring stores while also reinforcing the brand's identity, drawing more attention and therefore business. Bright colors, distinctive designs, and creative patterns can all effectively contribute to capturing the interest of passersby. In addition, the attention to decorating the awning can demonstrate care and seriousness in the business, and being able to incorporate seasonal decorations to the store's awning can especially help with holiday sales. A visually inviting awning can make a great first impression, and in some situations be a key descriptor for word of mouth referrals, but even even if that is not the case, a decorated awning most importantly contributes to a positive atmosphere, which is a significant part of drawing in foot traffic and customer loyalty. 

On the more practical side, awnings are very important for the protection of stores. They act as the first barrier to the outdoors, protecting against the elements and shielding against tangible threats such as rain and ice. However, it also acts as a shield to the threat of the sun. Despite how beneficial the warm rays and vitamin D are for humans, it can be the exact opposite for consumer goods. Prolonged exposure to sunlight can cause goods to fade and discolor, not only damaging merchandise but also ruining the potential aesthetic of the shop itself. Likewise, exposure to the sun can cause heat damage or warpage and cracking for some goods, not just ruining the aesthetic but harming the overall functionality of the goods as well. Although the sun may help customers see what the shop is selling, it is important to have a good balance of sight and shade, and awnings do exactly that.

The city of Little Rock, Arkansas is requesting responses from qualified contractors who are able to provide services that entail removal of metal decks and installation of a new metal deck, insulation, and TPO membrane for a new awning at the location of 11302 West Baseline Road. The deadline to respond to this bid is September 4, 2024 at 11:00 AM CDT. If you want to learn more about this opportunity, click on this link.