Market research can be a tedious process, and committing long hours to it can be difficult. Although necessary, compiling the information gained and using that to respond to RFIs in an orderly way is it's own challenge. Luckily, the U.S. General Services Administration (GSA), Office of Small and Disadvantaged Business Utilization (OSDBU) is hosting its Monthly OSDBU National Training (MONT) titled "Making Market Research Easy-Enhancing Industry Partnerships". Presented by Kerry Durkan, Marketing Research Analyst, this free to join webinar will provide innovative insights on how to respond to GSA's RFIs by sharing expert tips and tricks on how to fill out these important surveys. Those that participate will better understand why GSA collects industry responses and how important the data gather is, such as how it shapes future purchasing decisions.
Some learning objectives for this opportunity include answer why market research is conducted, an overview of the Market Research as a Service (MRAS) Program, effectively completing MRAS RFI surveys, ensuring customers get accurate information about your capabilities, and answering what GSA does with the results. It is a great opportunity to learn about market research and its importance and how it can apply to helping your own business. Although the webinar is free, registration is required but can be completed online.
The webinar will be held online on Thursday, September 12 at 1:00 PM EST. More information about the webinar and registration can be found here. We hope to see you there!